Singles Day has become a multibillion-dollar mega-event. Here’s how it got so big

Singles Day has become a multibillion-dollar mega-event. Here’s how it got so big

Singles Day — celebrated on Nov. 11 — has become a massive online retail, bringing in more than the online sales of Black Friday and Cyber Monday combined. Alibaba turned the holiday into the annual shopping event in a bid to boost sales on its e-commerce platform. Last year, it generated a whopping $25 billion […]